Friday, June 26, 2009

HD Radio Alliance Launches New Marketing Campaign

HD Radio Alliance Launches New Marketing CampaignJune 25, 2009The HD Radio Alliance is rolling out its summer 2009 campaign to educate listeners about the benefits of HD radio. The light and funny commercials find "radio airwave explorer" Jean Luc Tuner discovering the beauty of upgrading to HD technology. The commercials explain, "If you don’t have an HD Radio, you’re not hearing HD Radio." Later in the year, the Alliance plans to advertise new HD radio portable devices when they hit retail stores.

Full story at :
http://www.fmqb.com/article.asp?id=1386063

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